Why Just Broadcasting Strategy Is Sabotaging Execution | Jurriaan Kamer
Strategy fails in a painfully predictable place: the moment it leaves the boardroom and lands in everyone else’s calendar. We sit down with Jurriaan Kamer to get brutally practical about why “alignment” so often becomes a loud broadcast, a perfect slide deck, and a quiet wave of cynicism on the ground. Instead, we dig into what actually moves strategy execution forward: orientation to real conditions, clear choices, and activation that gives teams room to interpret and self-align.
We also borrow a performance system from an unexpected teacher: Formula One. F1 teams don’t just race fast; they learn fast. Jurriaan explains how reflection is scheduled, how debriefs create psychological safety without losing accountability, and why the best teams rally around a single priority rather than a crowded list. We connect this to organisational design, cross-functional teams, and making work visible by mapping the value chain and measuring time-to-market.
Finally, we tackle the hard leadership habits that keep strategy connected to reality: explicit trade-offs through “even over” statements, strategic intent that is ambitious yet achievable over a 2- to 4-year horizon, and the overlooked power of reversible decisions. Less perfection, more experimentation, and more slack so people can think, collaborate, and adapt as the external environment shifts.
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Find Jurriaan's work:
LinkedIn: https://www.linkedin.com/in/jurriaankamer/
His books
Unblock: https://amzn.eu/d/0j8eVFIF
Formula X: https://amzn.eu/d/051BMbWY
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🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast
📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality
Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
