LBI Consulting exists to close the gap between strategy and execution. Founded by Mike Jones, a strategy advisor with a background in military leadership and systems thinking, we help organisations in complex, fast-moving sectors get unstuck and build the strategic capability to move forward.

We don’t rely on off-the-shelf frameworks. We work closely with senior leaders to deliver strategy, refine structures, and develop leadership that can operate effectively under pressure.

Who we work with:

  • CEOs and Managing Directors in complex, operational sectors

  • COOs and Directors of Operations managing scale and uncertainty

  • Strategy and Transformation leaders seeking traction, not just vision

Our clients are often in industries such as rail, engineering, infrastructure, healthcare, and manufacturing.

They operate under pressure. So do we.

We don’t sell context-free frameworks. We solve what’s holding your organisation back.

Our approach:

We bring three things to every engagement:

  1. Clarity – We help you cut through noise and get to what really matters.

  2. Challenge – We don’t play safe. We ask the hard questions early.

  3. Delivery – We don’t just advise. We help you execute.

We employ systems thinking, complexity theory, and adaptive leadership, not as jargon, but as practical tools to make strategy effective in the real world.

Mike Jones

Director & Founder

Mike led teams in the British Army in high-stakes, complex environments before moving into strategy and organisational consulting. He combines deep systems thinking expertise with a no-nonsense, results-first approach.

He’s also the host of the Strategy Meets Reality Podcast, where senior leaders rethink how strategy really works.

Clients who are transforming their organisations to thrive in uncertainty