Strategy fails in a painfully predictable place: the moment it leaves the boardroom and lands in everyone else’s calendar. We sit down with Jurriaan Kamer to get brutally practical about why “alignment” so often becomes a loud broadcast, a perfect slide deck, and a quiet wave of cynicism on the ground. Instead, we dig into what actually moves strategy execution forward: orientation to real conditions, clear choices, and activation that gives teams room to interpret and self-align.

Strategy often fails for a boring reason: nobody knows who can decide what, and everything slows to a crawl. We sit down with Stefan Norrvall, joining us from Australia, to unpack organisational coherence and why it beats the usual push for “alignment” when dealing with real-world complexity. If your organisation feels busy but stuck, this conversation gives you language for what is happening and a model for what to fix first.

Most organisations don’t fail at strategy because they lack ambition. They fail because they skip the one thing that has to come first: an honest read of reality. In this solo reflection, Mike Jones pulls together the strongest themes from the recent run of conversations and the client work that’s been sharpening my thinking, from strategic blind spots to the quiet damage caused by “organisational disassociation”, the gap between what leaders want to be true and what the environment will actually allow. 

Strategy only matters if it changes what people do tomorrow. We bring Stephen Bungay, author of The Art of Action, to unpack how mission command turns intent into execution without drowning teams in detail. Instead of orders that prescribe how to act, directives clarify what to achieve and why it matters—freeing people to adapt their methods as conditions shift.