What is Strategy For? | Mike Jones
Most organisations don’t fail at strategy because they lack ambition. They fail because they skip the one thing that has to come first: an honest read of reality. In this solo reflection, Mike Jones pulls together the strongest themes from the recent run of conversations and the client work that’s been sharpening my thinking, from strategic blind spots to the quiet damage caused by “organisational disassociation”, the gap between what leaders want to be true and what the environment will actually allow.
He talks about why orientation beats decision-making and how overreaching plans create cynicism among senior leaders and the people expected to execute strategy. From there, he moves into strategy communication and the trap of amplifying noise: big launches, polished narratives and endless repetition that still leave teams unclear about what to do. The alternative is intent-led strategic leadership, creating space for interpretation, context and back-briefing so people can make tough choices and adapt without being micromanaged.
Then he goes deeper: what is strategy for? If strategy is mainly governance for the board, or an external projection of virtue that marketing can polish, it becomes theatre rather than a useful discipline. He offers a different frame: strategy as the practice that enables organisations to pursue viability and advantage in a changing political and economic environment, tightening the loop between hypotheses and surprise as the world evolves.
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🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast
📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality
Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
