Ep. 14 Rethinking Innovation: Paul Frobisher on Strategy, Thinking better, and Organising for Uncertainty
Innovation isn’t a brainstorm. It’s a way of thinking, organising, and acting in uncertainty.
In this episode of Strategy Meets Reality, Mike Jones sits down with Paul Frobisher—engineer, strategist, and founder of Strategic Innovation—to explore how organisations often misdiagnose the innovation challenge. From solving the wrong problems to collapsing under performance pressure, Paul breaks down the real reasons innovation fails—and what leaders can do instead.
They explore the value of TRIZ and IDEF0, the emotional cost of failed innovation, and how to build innovation systems that work over time—not just on slides. With insight from automotive and energy disruption, this is a sharp look at how to think better, decide better, and act with intent.
🔍 In this episode:
Why most innovation fails before it starts
How to solve the right problem—not just move fast
Using TRIZ, IDEF0 and models to design innovation processes
The emotional and political side of innovation
Hydrogen, EVs, and the long game of disruption
Why innovation isn’t about creativity—it’s about clarity
🎧 Keywords: Innovation, TRIZ, IDEF0, uncertainty, strategy, engineering, EV disruption, hydrogen, decision-making, organisational design
📘 Learn more about Paul’s work: https://strategic-innovation.co.uk/
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🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast
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💬 Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
