WHERE LEADERS RETHINK HOW STRATEGY WORKS IN THE REAL WORLD
The traditional approach to strategy is broken.
In a world that won’t sit still, leaders can’t rely on outdated models built for stability and control.
Strategy Meets Reality is a podcast for leaders, strategists, and thinkers who want real insight—not theory. Hosted by organisational psychologist and systems thinker Mike Jones, each episode cuts through the noise with honest conversations from people who’ve lived the complexity, made the tough calls, and rethought what strategy means in practice.
🎧 New episodes every Tuesday
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Latest Episode
Ep. 16 Reconceptualising Strategy: Ben Zweibelson on Strategy, Complexity, and Multi-Paradigm Thinking
Guest: Ben Zweibelson
"We keep fighting wars by shouting past each other—while shooting at each other."
In this episode, Ben Zweibelson—veteran, military strategist, and author of Reconceptualizing War—joins Mike Jones to explore how dominant paradigms shape how we think, plan, and act in conflict. From functionalism and interpretivism to complexity theory and time, they unpack why most strategic failure stems not from bad execution, but from the deep assumptions we never question.
This is a bold, unfiltered conversation for anyone rethinking how strategy works in volatile environments.
All Episodes
Ep. 16 Reconceptualising Strategy: Ben Zweibelson on Strategy, Complexity, and Multi-Paradigm Thinking
Most organisations think they’re doing strategy—but they’re often just reinforcing a single worldview.
In this episode, Ben Zweibelson—veteran, military strategist, and author of Reconceptualizing War—joins Mike Jones to explore how dominant paradigms shape the way we fight, plan, and lead. From functionalism to interpretivism, and complexity to irreversibility, this is a sharp, provocative look at why multi-paradigm thinking is no longer optional. It’s the foundation of modern strategic sensemaking.
Meet your Host:
Mike Jones
Mike Jones is a systems thinker, organisational psychologist, and former British Army soldier.
He’s worked as a strategy and execution advisor to senior executives across rail, tech, and government to rethink how strategy actually works in complexity.
He founded LBI Consulting and author of the upcoming book When Strategy Meets Reality.
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