Strategy doesn’t live in a binder; it lives in motion. We sit down with practitioner-author Erik Schön to reconnect strategy with doing, drawing on Sun Tzu’s correlative pairs, Boyd’s OODA orientation, and Wardley Maps to turn abstract plans into concrete manoeuvres. From the first minutes, we challenge the ritual of annual decks and fixed KPIs, arguing for shorter strategy loops that privilege learning, outcomes, and a clear line of sight to the customer.

What if the most powerful strategy lessons aren’t found in boardrooms but in everyday life at the edge of uncertainty? We sit down with Sarah Kernion, founder of Inch Stones and mother of two non-speaking autistic children, to explore how frontline parenting becomes a masterclass in orientation, sense making, and adaptive leadership. The conversation is candid, challenging, and grounded: you can’t outdecide a misaligned orientation, and quick decisions that endure are the by-product of clarity, not adrenaline.

Strategy fails before it reaches the field—because we’ve turned it into a branding exercise.

In this 31st episode of Strategy Meets Reality, Mike Jones reflects on the journey so far. He explores why strategy fails first in perception, how structural inertia breaks execution, and why we must shift from alignment to coherence. This is a grounded call to return strategy to what it always was: the art of movement, not management.

Strategy is not a plan—it’s how you learn fast enough to stay viable.

In this episode, Mick Brian—consultant, former soldier, and strategic thinker—joins Mike Jones to explore how feedback, autonomy, and learning culture shape real organisational resilience. They discuss what bees reveal about decentralised coordination, why after-action reviews matter, and how technology can support—or hinder—emergence.

This is a sharp, practical conversation for leaders who want to build organisations that can adapt and endure.