Ep. 17 Futures, Fit, and Fragility: Norman Chorn on Strategy, Scenarios, and Organising for Uncertainty
Viability isn’t about predicting the future—it’s about preparing for many.
In this episode of Strategy Meets Reality, Mike Jones is joined by Norman Chorn—strategist, scenario thinker, and author—to challenge conventional planning and explore how leaders can make better strategic decisions under uncertainty.
Norman explains why conventional alignment makes organisations fragile, why strategic adaptability depends on coherence, and how low-regret bets create resilience without wasting effort. From complexity and culture to leadership ego and strategic ambiguity, this is a grounded take on how to think, plan, and act when nothing is certain.
🔍 In this episode:
Why efficiency is fragile and redundancy builds resilience
Coherence vs alignment—and why it matters for viability
Scenario thinking and low-regret bets
The role of purpose and culture in strategic adaptability
Strategy as continuous learning, not annual ritual
Why humility and decentralisation are strategic strengths
📘 Learn more about Norman’s work: https://www.drnormanchorn.com/
🎧 Keywords: Strategy, uncertainty, scenario planning, coherence, resilience, complexity, strategic alignment, futures, leadership, organisational design
📘 Learn more about Norman’s work: [Insert link to Norman’s website or LinkedIn]
👂 Enjoying the show?
Subscribe and leave a review on your favourite platform — it helps more people find the podcast.
🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast
📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality
🎧 Listen on Spotify, Apple Podcasts, and Buzzsprout
💬 Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
