Rethinking aspirations, planning cycles, and the complexity we're actually in.

We must move on from the idea that strategy is a five—or ten–year plan—a fixed vision we march toward. It's comforting fiction: plot the course, cascade the goals, align the incentives. But strategy doesn't live in Gantt charts or glossy roadmaps. It lives in relationships, tensions, and how we continually navigate change.

We've long been sold an orthodoxy of strategy that treats the organisation as an independent organism, competing in a market arena with fixed boundaries and clear rules. It's the image of chess boards, war games, or analytical grids. It is neat, discrete, and ultimately misleading. But organisations don't operate in arenas. They operate in ecosystems.

One phrase in boardrooms and strategy offsites worldwide still dominates: “We need clarity.” Clarity of vision, purpose, and strategy. And yet, in a complex and shifting world, pursuing absolute clarity can be a trap.

What if strategic ambiguity isn’t a weakness to be fixed but a strength to be wielded?

Execution should expand rather than narrow strategic options.

Traditional organisational execution models often prioritise adherence to a predetermined plan over adaptability. While planning is essential, rigid execution frameworks can become a strategic liability in complex, fast changing environments.

Organisations that fixate on minimising deviation from a predefined path inadvertently reduce their capacity to respond effectively to emerging challenges and opportunities.

The traditional approach assumes stability.

Traditional execution models assume stability. They rely on linear processes, predictable cause-and-effect relationships, and the assumption that organisations can control their external environment.

This may have worked at some point, but with increasing uncertainty and unpredictability, traditional approaches to execution don't just fail; they actively increase fragility.

Every year, organisations gather for the ritual of crafting "strategies" and refining "cultures."

But beneath the glossy presentations and corporate slogans lies a harsh reality: these terms are often placeholders for vague aspirations rather than actionable or systemic concepts. "Strategy" has become shorthand for lists of initiatives far from strategic, while "culture" is reduced to inspirational posters and HR buzzwords to embolden the status quo.

As we close the chapter on 2024, it's essential to acknowledge the turbulence and volatility that defined this year. The relentless pace of change and the unpredictability of events have exposed the inadequacies of traditional approaches to leadership, strategy, and organisational design. For many, this year has been a wake-up call, a clear sign that old models, rooted in assumptions of stability and linearity, no longer suffice.

Strategic thinking isn't just about setting a direction, it's about choosing paths that allow us to adapt and gain advantage amidst uncertainty. As Heinz von Foerster advises, "I shall act always to increase the total number of choices." This philosophy is invaluable today when resilience and flexibility are essential.

Increasing options offers flexibility and builds a more adaptive and resilient organisation. Expanding the range of possibilities avoids locking ourselves into rigid structures and fixed outcomes. Instead, we foster an environment where options evolve alongside circumstances.