Insights on Strategy, Execution & Complex Organisations

I write about how strategy, execution and organisational design work in real-world environments — the kind that resist simple plans, reward systems thinking, and require leaders to adapt with clarity and purpose. Here you’ll find insights on strategic ambiguity, strategic manoeuvre, organisational viability, decision-making in complexity, and practical leadership thinking.

Browse the latest articles, or explore by topic below.

LBI Consulting Team LBI Consulting Team

Strategy and the Cult of Nonsense

Most strategies are lies leaders tell themselves.

Strategy has been in an absurd state for some time. As I argued in 'How Marketing Hijacked Strategy,' somewhere along the way, the hard work of orienting organisations in complex environments was replaced with branding exercises masquerading as strategy. In my recent conversation with Paul Sweeneythe author of Magnetic Nonsense

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LBI Consulting Team LBI Consulting Team

Strategy as a way of being, not an output

Too often, we talk about strategy as if it were an artefact. Something you produce, publish, and put on a shelf. A plan, a framework, a deck.

But strategy is not a thing. It is not an output.

Strategy is a way of being.

It is lived. It is enacted. It is a way of thinking, a way of behaving, and most of all, the ongoing pursuit of viability.

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When the loop closes: incestuous amplification, cognitive security, and the strategic collapse of sensemaking

In a world saturated by noise, narrative spin, and institutional echo chambers, the greatest threat to strategy is not what we don’t know. It’s how tightly we cling to what we think we do.

Most organisations will never notice the moment their strategy disconnects from reality. The numbers still look good. The meetings still run on time. The strategy still reads well on a slide. But somewhere, unnoticed, the feedback loop closes.

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Mike's presentation delves into the complexities of the modern business landscape, sharing insights and approaches that can help leaders navigate challenges effectively.

In complex and high-stakes environments, stability is an illusion. Reflecting on my experiences as a soldier in Afghanistan, this talk explores the challenges of adapting strategy and execution in the face of chaos, risk aversion, and an agile adversary.

Podcasts and Talks.

Apperences from our founder Mike Jones.

Systems Thinking and Strategy for Leaders : Join us for an insightful interview with Mike Jones, founder and director of LBI Consulting, as we dive into the world of systems thinking and strategy.

In this reflective solo episode, Mike Jones steps back from the guest chair to explore a deeper truth: strategy is failing long before execution begins.

Mike sees strategy not as a top-down process, where the wishes of management become the gospel of the employees: strategy emerges from the actions of all. In this process, the Viable System Model is a valuable tool to develop a strategy and Mike explains how.