Our Insights
Our thoughts and insights about strategy, leadership and organisations
Our latest thoughts:
How Marketing Hijacked Strategy
Why buzzwords don't bring clarity — and what strategy actually demands
When marketing captured strategy, we didn't just reframe the message. We reframed the work.
Strategy became something to be cascaded rather than constructed. It became a narrative exercise. A brand asset. A motivational toolkit for internal engagement.
In that shift, we lost something fundamental: the connection between strategic intent and structural capability.
We were sold the lie that strategy starts with "why." The key to coherence was a compelling narrative.
Mike's presentation delves into the complexities of the modern business landscape, sharing insights and approaches that can help leaders navigate challenges effectively.
In complex and high-stakes environments, stability is an illusion. Reflecting on my experiences as a soldier in Afghanistan, this talk explores the challenges of adapting strategy and execution in the face of chaos, risk aversion, and an agile adversary.
Podcasts and Talks.
Apperences from our founder Mike Jones.
Systems Thinking and Strategy for Leaders : Join us for an insightful interview with Mike Jones, founder and director of LBI Consulting, as we dive into the world of systems thinking and strategy.