Insights on Strategy, Execution & Complex Organisations
I write about how strategy, execution and organisational design work in real-world environments — the kind that resist simple plans, reward systems thinking, and require leaders to adapt with clarity and purpose. Here you’ll find insights on strategic ambiguity, strategic manoeuvre, organisational viability, decision-making in complexity, and practical leadership thinking.
Browse the latest articles, or explore by topic below.
How Marketing Hijacked Strategy
Why buzzwords don't bring clarity — and what strategy actually demands
When marketing captured strategy, we didn't just reframe the message. We reframed the work.
Strategy became something to be cascaded rather than constructed. It became a narrative exercise. A brand asset. A motivational toolkit for internal engagement.
In that shift, we lost something fundamental: the connection between strategic intent and structural capability.
We were sold the lie that strategy starts with "why." The key to coherence was a compelling narrative.
Mike's presentation delves into the complexities of the modern business landscape, sharing insights and approaches that can help leaders navigate challenges effectively.
In complex and high-stakes environments, stability is an illusion. Reflecting on my experiences as a soldier in Afghanistan, this talk explores the challenges of adapting strategy and execution in the face of chaos, risk aversion, and an agile adversary.
Podcasts and Talks.
Apperences from our founder Mike Jones.
Systems Thinking and Strategy for Leaders : Join us for an insightful interview with Mike Jones, founder and director of LBI Consulting, as we dive into the world of systems thinking and strategy.
In this reflective solo episode, Mike Jones steps back from the guest chair to explore a deeper truth: strategy is failing long before execution begins.
Mike sees strategy not as a top-down process, where the wishes of management become the gospel of the employees: strategy emerges from the actions of all. In this process, the Viable System Model is a valuable tool to develop a strategy and Mike explains how.